Raw Liquor Heaven Vijayawada is a premium liquor lifestyle store interior project designed by Next BC. The store has around 2,700 sq.ft. on the ground floor and 7,300 sq.ft. on the first floor, making it a large 2-level liquor retail destination.
The project was planned around the Andhra Pradesh excise policy, which supports the concept of a lifestyle liquor store. The format allows the store to include art displays, cigar zones, snacks, liquor chocolates, tasting rooms and experiential product zones along with liquor retail.
Next BC planned the store with a monumental retail experience. An internal staircase and elevator were included to improve movement between both floors and make the store accessible for all customer groups.
The ground floor includes premium display racks, an exclusive beer shelf and a cash counter. Taking advantage of the building’s side glass architecture, we created a double-side open shelf with artwork.
The first floor was designed like a liquor museum with dedicated brand display zones, billing counters, the “World of Beer” zone, cigar display and tasting room. Instead of using common light fixtures, we developed a custom lighting approach to support the lifestyle store concept.
The final result is one of Vijayawada’s most talked-about liquor destinations, with strong customer response, experiential retail value and a memorable premium store identity.
Planning the store as a premium liquor lifestyle destination with experiential zones and customer movement.
Ground floor and first floor planning with an internal staircase, elevator access and smooth customer circulation.
Designed the first floor as a liquor museum with premium brand displays and engaging product storytelling.
Created a dedicated beer display area to strengthen product presentation and customer experience.
Integrated a premium cigar display and tasting room to enhance the lifestyle retail concept.
Installed custom lighting to highlight products, improve ambience and reinforce the premium store identity.
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Read Article →The Andhra Pradesh excise policy allows for the idea of a lifestyle liquor store, and RAW LIQUOR HOUSE is one of them. In addition to selling alcohol, the store has art displays, cigar zones, tasting rooms, and themed brand zones, making it a full premium experience.
The store is 2700 square feet on the ground floor and 7300 square feet on the first floor. There is an internal staircase and elevator that connects the two floors. The first floor is an experiential liquor museum with different themed areas, while the ground floor is all about high-end shopping and quick billing.
Our office address is: 10 LGF, Vinobapuri, Lajpat Nagar-Part 2, New Delhi – 110024. You can reach us by phone: +91 99900 36969 or via email: info@nextbc.in. While our base is in Delhi-NCR, we undertake projects Pan India.
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Once we connect, we will gather details (scope, size, vision, budget) and provide a tailored proposal.
The store was designed to be easy for all customers to get to, including seniors and high-end shoppers. It also makes it easy for people to move between floors, especially during busy times and tasting events.
The lifestyle-oriented design, clear product zoning, liquor museum concept, custom lighting and experiential layout helped Raw Liquor Heaven become one of Vijayawada’s most talked-about liquor destinations. The design improved customer engagement, product discovery and overall sales response.
Raw Liquor Heaven Vijayawada was designed and executed by Next BC, a commercial interior fit-out and construction company based in Delhi NCR with experience in liquor store, retail and commercial interior projects across India.
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