TLF Golf Course Road was a premium liquor store interior project executed by Next BC in Gurgaon. The Cellar and The Liquor Fort took over the existing liquor store from Discovery Wines with the aim of creating a larger, stronger and more visible retail destination.
To support this vision, the store was expanded by adding 20 feet to the right side. After the expansion, the complete interior was redesigned and rebuilt to create a stronger brand presence and improved shopping experience.
One of the biggest advantages of the store was its long frontage. This helped improve visibility from the road and gave the store a stronger branding opportunity.
Lacquered glass was used above the racks to highlight the brand and improve visual impact. Around the cash counter, a fluted panel with golden finish was added to draw attention to the billing zone.
A dedicated wine section was planned in the centre of the store to display a wide range of wines and make customer access easier.
The final result was a larger and more premium liquor retail store that supported the vision of both The Cellar and The Liquor Fort while improving visibility, branding and customer movement.
Retail area expanded by 20 feet to create a larger and more efficient liquor store layout.
Existing interiors dismantled and redesigned after the project takeover from Discovery Wines.
Long road-facing frontage designed to improve brand visibility and attract more customers.
Lacquered glass feature panels installed above display racks to create a premium retail experience.
Billing zone highlighted with golden fluted panels to strengthen the store's premium identity.
Central wine section planned for better product presentation, accessibility and customer browsing.
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Read Article →The Cellar and The Liquor Fort took over the store from Discovery Wines to create a larger and stronger liquor retail outlet with better visibility, branding and market presence.
The store was expanded by adding 20 feet to the right side, after which the complete interior was redesigned and rebuilt.
The long frontage improved road visibility and gave the store a stronger branding opportunity, making it easier for customers to notice and remember the outlet.
Lacquered glass was used above the racks, and fluted panels with golden finish were added around the cash counter to highlight the billing zone.
A central wine section was added to display a wide range of wines and make the section easy for customers to access.
The TLF Golf Course Road liquor store interior project was executed by Next BC, a commercial interior fit-out and construction company based in Delhi NCR.
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