TLW Sohna Road was one of TLW’s first initiatives to convert an already running liquor store into a more developed, experience-driven retail outlet.
The purpose of this upgrade was to understand customer response before scaling the concept across more liquor retail stores.
Before the upgrade, the store was recording average daily sales of around ₹50,000. After reopening with a new customer-focused design, weekday sales reportedly increased to ₹8–10 lakh.
This strong response gave the client confidence in the experience-driven liquor retail concept and showed how interior planning, customer movement and display design can directly influence store performance.
Based on the success of this project, TLW also decided to upgrade their existing MG Road store, even though it had been open for only eight months and had remained mostly closed during the lockdown period.
Existing running liquor store upgraded into an experience-driven retail outlet.
Store redesigned to improve customer movement, display visibility and shopping comfort.
Product display and layout planned to make the store more engaging and sales-focused.
Interior design used as a tool to improve customer response and store performance.
Project helped the client test the impact of experience-driven liquor retail design.
Success of this project encouraged further TLW store upgrades, including MG Road.
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Read Article →TLW Sohna Road was redesigned to convert an already running liquor store into a more developed, experience-driven retail outlet.
The purpose was to understand customer response before scaling the experience-driven liquor retail concept across more stores.
Before the redesign, the store was recording average daily sales of around ₹50,000.
After reopening with the customer-focused design, weekday sales reportedly increased to ₹8–10 lakh, giving the client confidence in the new liquor retail concept.
The strong sales response gave TLW confidence in the concept and encouraged them to upgrade their existing MG Road store as well.
The TLW Sohna Road liquor store interior project was executed by Next BC, a commercial interior fit-out and construction company based in Delhi NCR.
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